A marketing leader with deep expertise in the Rocky Mountain Region for driving growth with integrated marketing plans and other creative activation methods.
Freelance Marketing Strategy
February 2021 - Current
As a freelance marketing consultant, I help clients reach goals with a tailored approach that utilizes a wide-ranging skill set, including content and copywriting, social media, search engine optimization, ad creation and strategy design. Current clients include:
Director of Marketing, Z2 Entertainment
September 2016 - June 2019
Z2 Entertainment owns and operates the historic Boulder Theater, the Lounge at the Boulder Theater, the Fox Theatre and most recently, The Pop-Up, a temporary nightclub. The company promotes a summer series at Chautauqua Auditorium and is the home of the FMQB radio conference.
Increased Z2’s overall ticket sales by 30 percent via integrated marketing plans that include major media partnerships, paid advertising and grassroots marketing
Grew Boulder Theater Instagram to 10,000+ and increased social presence for Z2 Entertainment venues via robust organic campaigns and paid advertising
Helped Boulder Theater and Fox Theatre achieve highest Pollstar Top 100 Theatres & Clubs ranking to date; currently Boulder Theater ranks 31 out of top 100 and Fox ranks 45
Evolved Z2 Entertainment marketing strategy to focus on digital, achieving a 1200 percent ROI
Empowered marketing staff to creatively and efficiently perform at a high level within a high-velocity environment; coached junior members to hold themselves accountable and continually grow
Marketing Manager, AEG Presents Rocky Mountains
December 2010 - August 2016
AEG Presents Rocky Mountains is a regional AEG Live promoter office. During my time at the top-grossing office, I managed the marketing for events that spanned all musical genres for shows at small clubs, theaters, arenas and Red Rocks Amphitheatre.
Created integrated marketing plans for 250+ ticketed events each year, including dissemination of professional level communications and valuation/activation of promotional partnership programs with major media and retail sponsors
Developed network of key media and retail partners as well as entertainment blogs and sub-promoters to increase awareness of AEG Presents events
Conceptualized creative hashtag contest that resulted in $16,000 in ticket revenue for a single show
Operations Coordinator, Mile High Music Festival
AEG Presents Rocky Mountains
March 2008 - December 2010
Mile High Music Festival was an annual music festival produced by AEG Presents Rocky Mountains from 2008 through 2010. The festival featured five stages, attracted 60,000 per day at its height and headliners included Tom Petty & The Heartbreakers, Dave Matthews, Tool, Jack Johnson and more.
Oversaw on-site activations for event sponsors, art installations and food/marketplace vendors
Managed the development of all marketing collateral for the event
Led brand/website redesign; the new website garnered more than 4 million unique page impressions
Editor, Cantata Books
September 2005 - March 2008
Cantata Books was a boutique publisher of books on the topic of scrapbooking. Cantata's most successful title was The Joy of Scrapbooking, an encyclopedic reference on the hobby.
Collaborated with the executive editor and art director to determine book topics and reviewed artwork submissions to be included
Participated in all phases of book publication including conceptualization, writing, layout, photography, editing and proofreading
Managed and catalogued artwork acquisitions
Freelance Editor, Interweave Press
January 2006 - March 2008
Interweave Press, a subsidiary of F + W Publications, publishes craft books. As a freelance editor for Interweave, I specialized in editing books about paper-crafting and mixed-media art.
Guided up-and-coming paper-craft and mixed-media artists through the process of book creation
Created wireframe book design using Adobe InDesign
Edited, rewrote and authored sections of books as required
Conceptualized step-by-step artwork and photographs
Oversaw photo shoots of artwork and step-by-step photography
Associate Editor, Memory Makers Magazine
February 2002 - September 2005
Memory Makers Magazine was a best-selling scrapbooking magazine. I defined the newly created role of product editor, increasing the visibility of top manufacturer's products in the magazine via detailed sourcing and creative product features.
Oversaw regular departments of the magazine including Hot Products, Idea Gallery and various feature articles as assigned
Lead editorial responsibility for special issues including the annual Top 50 Scrapbooking Products issue
Increased advertising revenue via increased product features
Managed acquisition of scrapbooking products, distributing them to craft editor, freelance artists and writers
Strengthened relationships with major product manufacturers
Designed and taught classes for Camp Memory Makers scrapbooking retreats
Filled in for the company founder on Home Shopping Network
Participated in all phases of magazine production including conceptualization, writing, editing, photography, graphic design, proofing and publication
Reporter, Cincinnati CityBeat
June 1999 - February 2001
Cincinnati CityBeat was a free alternative newsweekly. As one of two reporters for the paper, I covered the Cincinnati Public School System, county government and wrote feature stories on topics such as the homeless.
Wrote weekly feature stories, cover stories and contributed to the "Burning Questions" column
Contributed to special issues, including the annual Best of Cincinnati and the Women's issue
Won four Society of Professional Journalists awards for my work in 2001
FACEBOOK POWER EDITOR
SOCIAL MEDIA CAMPAIGNS
MICROSOFT OFFICE SUITE
Bachelor of Science/Journalism
1994 - 1998, magna cum laude
Bachelor of Science/Spanish
1994 - 1998, magna cum laude