Project | 01
Project 01 | Z2 Entertainment Branding
The Z2 Entertainment venues were in need of refreshed branding, new websites and better promotional artwork design. The Fox Theatre's 25th anniversary was the perfect opportunity to elevate the iconic imagery of the venues.
Project 02 | Z2 Entertainment Socials
Both the Fox Theatre and Boulder Theater are present on Facebook, Instagram and Twitter. Through a mix of organic and paid advertising, both venues have seen dramatic growth in fans, followers and engagement since I started in September 2016.
Project 03 | The Pop-Up Boulder
In October 2017, Z2 Entertainment took booking, marketing and operating responsibilities of a temporary venue in downtown Boulder. We received the keys on November 3rd and opened on November 16th. In the short lead time, I developed the name and led the team on the branding concept.
Project 04 | Mile High Music Festival
As operations coordinator for all three Mile High Music Festivals between 2008 and 2010, I collaborated with all festival departments and executives. For MHMF 2010, we redesigned the logo and website, and I was the link between the festival and the creative team.
Project 05 | Breck Music AirStage
I worked with Breckenridge Music to create a cohesive launch plan and social media strategy for the 2021 summer season announce, which sought to bring music outdoors and people together in a world forever informed by the pandemic. The launch centered around a marquee asset - the AirStage.